Cultural imperialism
Journalism & Mass communication
2013051473
KIm jae woong
Cultural imperialism is the view that the issue of domination and subordination between developed and capitalist countries with wealth and power and those with relatively weak power is also applied to culture. The culture of products and fashion of developed capitalist countries is introduced into underdeveloped countries and the subordinate markets are subordinate markets that create and develop the demand and consumption of the culture of the dominant nation.
Obviously cultural imperialism has occurred in many areas, but I have seen this from a market perspective of the current world cinema. 70% of the world cinema market is dominated by the Hollywood market. The concept of culture is important because it is a factor that includes the lifestyle, lifestyle, customs, etc. of the country, so it is obvious that it definitely influences the people of the nation that consumes the culture.
Film is also the culture of the country. In other words, all the world is learning America's lifestyle, lifestyle, customs and so on, and will become unknowingly admired. This is a very dangerous thing, and it can be seen that the world is not a horizontal relationship but a subordinate relationship.
The reason for dominating the Hollywood world market is as follows. Cultural, economic, political, and historical factors. Cultural factors include capacity to make good stories, and universal stories. The economic factor is that the domestic market is really big, and it has economies of scale and an international distribution market comparable to movies. The historical factor is why Hollywood was the best, because it was not the time for Europe to make a movie after World War II, so it would sell it to countries that want to consume it. Political factors are supporting the American film industry.
Thus, cultural imperialism is happening in many fields, and these factors have arisen for a long time, whether they were intended or not.
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