W3. What is globalization?/ Kang Ha Eun

Advertising and Public Relations
Kang Ha Eun

WHAT IS GLOBALIZATION?
  According to google dictionary globaliztion is the process by which businesses or other organizations develop international influence or start operating on an international scale. Indeed, globalization affects every nation around the world. So it is important to know what globalization is and what its meanings are, along with its pros and cons. Globalization has been started 5~6 hundred years ago(Wallerstein's point of view), but it began to eccelerate since the development of Internet. It can be devided by three dimentions; political, economic, and cultural. Though cultural part of globalization seems prominent in our daily lives, all three dimentions of globalization are equally important.
  The concept regarding relationship between global and local is called glocalization. It is thought as the opposite concept of globalization, but it is rather in a relationship of head and tail of a coin. It seems that the diffusion/glocalization constrain homogenizing force of globalization. However, as Ritzer says, globalization doesn't limit itself and it is an ongoing process.

INTERESTING FACTS ABOUT GLOBALIZATION.
  I haven't studied about globalization before this class, so I haven't thought about global franchise being a part of economical globalization. It is not just a global brand but the spread of consumption of goods. It seems homogenous but it is somehow adapted to the region it is located. For example, McDonald's have different menues in different countries
It was very interesting and made me think more about the meanings of globalization.

THINGS TO THINK ABOUT GLOBALIZATION.
  From the article, I've learned that globalization is misunderstood as the cause of global problems. The conflicts over the material resourses are all over the world. It sometimes developes as a war. We cannot destribute the resourses equally to every countries around the world. So there is a international law. But the problem is that it cannot force countries to follow the law. What can be other option to restrict the behaviors of them?