Cultural globalization
the relationship between Globalization and culture
Information sociology
2015048986 천병헌
1.Summary
Globalization refers to the rapidly developing and ever-densening network of interconnections and interdependencies that characterize material, social, economic and cultural life in the modern world. That is, globalization includes the flow of almost everything around them that characterizes modern life.
This growing connectivity is obviously one aspect of our lives in many ways. Connectivity defines the use of communication technologies. This connectivity is characteristic of the urban environment in which most of us live. It is the background to all the social and material anxieties and difficulties that characterize everyday life. In all of these, we live in a world that is far more global than it was 20 years ago.
So understanding globalization as a generalized process of increasing connectedness helps us to keep in mind the multidimensional complexity of the process. But there nonetheless remain a good many tacit assumptions as to the relative importance of each of these dimensions. And the most important of these assumptions is that the economic section is an important factor and a necessary component of global connectivity.
Nothing can escape the global dominance of the capitalist system. But we have to resist the temptation of causality in the process of globalization, which means that economic influence is stronger than cultural influence. This is because we don`t deal with direct empirical judgements. The first reason to resist this temptation is that it operates with a narrow economic concept. The second reason is that it distorts understanding about the culture. The reason why globalization has influenced the culture of globalization is that it is easy to understand that the global market process has a potential impact on people's cultural experiences. In fact, cultural globalization can be interpreted as ‘cultural imperialism’ and ‘westernization’
A global culture
One common speculation about the globalization process is that it will lead to a single global culture. Particularly, an integrated system in the global market can see the integration of connectivity in the economy. In the past, social, economic, and practices were understood as a regional and relative independent phenomenon. On the other hand, globalization cited the world as a ' single location ' in various aspects. But increasing global connectivity does not mean that the world will be unified economically and politically. The global economic system is said to have a huge impact on the fate of African countries. However, it is wrong to see that Africa is a unified world of economic prosperity and a unified world of social and technological development. In other words, globalization is not completely 'global'. Nevertheless, among Western critics, globalization continues to shape the trend toward global culture. Cultural globalization assumes that cultural imperialism, particularly the American culture, will spread to all parts of the world. We fear that famous brands dominate the world culture. We must be careful not to confuse simple cultural products with the practices of culture itself.
DETERRITORIALIZATION
Globalization is rapidly changing our experience of ‘locality'. one way of grasping this change is in the idea of ‘deterritorialization’. As Nestor Garcia Canclini describes it, the concept of deterritorialization implies the loss of a natural relationship to geographical and social territory. No longer is culture tied to the constraints of local situations.
The concept of ‘ culture ’ implicitly links the meaning to ‘special’ and ‘territorial’. There was a tacit assumption that the culture was limited spatially and that it was parallel with limited integration. However, the complex connectivity of globalization is likely to undermine such concepts. This is because the multiform penetration of localities disrupts this binding of
meanings. If globalization is the spread of complex social and economic linkages in the most primitive description, deterritorialization refers to the reach of this connectivity into the localities in which everyday life is conducted and experienced.
In the long run, the 'weakening' of traditional ties between cultural experiences and geographical boundaries is the most far-reaching effect of cultural globalization. Deterritorialization is not simply the loss of the experience of a local culture. it is not as though localities, and the particularities, nuances and differences they generate, suddenly and entirely disappear.
The idea of where we live is to maintain a high level of cultural identity, despite the influence of globalization. This is not affected by the global trend of modernity, but it applies to the world as well as the focused local of the global connectivity. Deterritorialization refers to the unity of events and human relationships in our daily lives. This ‘deterritorializing’ aspect of globalization is felt in very ordinary everyday practices. This change makes globalization deeply ingrained in our individual cultural ‘world’. Therefore, what happens in the far reaches of the world is not fresh. But we have an important meaning in our lives.
What we can call the ‘telemediatization’ of culture is a key distinction in twenty first century life. Telemediatization should be considered a unique mode of cultural activity and awareness. By using media and communication technologies, we can help define what exists as a social presence in modern society. But it is undoubtedly the dimension of the cultural power that should be considered with the market's own powers or political ideology.
COSMOPOLITANISM AND CULTURAL IDENTITY
Cultural ‘identities’ are aspects of the differentiating, institutionalizing and socially regulating nature of modern life. Cultural identities consist of the definition of self and community, focusing on political and social differentiation, such as gender, caste, religion, ethnicity and nationality. Globalization has been perhaps the most significant force in creating and proliferating cultural identity(Tomlinson 2003). People who consider globalization as a threat to cultural identity tend to think differently. According to this view, identity is fragile, needs protection, and eventually lost.
About about the institutionalization of identity, we must understand that international tendencies belong to a specific identity position. ‘Humanity’ is universal in legal form, but it has a modern identity. ‘Human’ in its rich pluralist acceptation of preserving cultural difference, and ‘human’ is a trick brought off precisely by the institutionalized framing of repertoires of identity typical of modernity. Despite the historical tendency for cultures and nations to claim universality as their possession, the appeal to the universal can perhaps be made to work in a cosmopolitan world order as a construct: as one way, amongest others, of understanding our human condition and of relating in dialogue with others. Finally, the author insists that the agile and flexible cultural concepts are needed.
2. What was interesting?
In the past, I read a book called ' The Importance of a weak link ' by Mark Granovetter. In a community with strong ties, various information can not flow. They also believe in strong ties to the region. Therefore, they think that the culture is the best. Based on this, it was interesting that the 'weakening' of cultural relations between cultural experiences and geographical boundaries was the most far-reaching effect of cultural globalization. As globalization became global, people around the world became friends. For example, people communicate via comments or uploads from social media such as Facebook and YouTube. Through these weak links, people engage in sharing their culture. Therefore, a new culture is created as well. On the other hand, people in a strong bond have a finite ego. However, weakening ties resulting from deterritorialization will create a rich ego. For example, we can have a single identity named father in one area. However, once we get out of this area, we get a variety of identity if we get a weak bond. Therefore, I think the world will expand indefinitely and tie up with many weak links.
3. Discussion point
Being deterritorialization, culture has become off-limits to local conditions. The range became broader, and human relations became more complex. It has advanced from the region to the world, providing a wide range of cultural prospect. Thus, the practice of telemediatization has become very important. It is possible to abuse it to use it as a political ideology. I want to discuss what the world will be like if it is practiced only on the level of cultural power.
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