Sunday, October 15, 2017

W6. Cultural Globalization/ Cho ji won

1.Summary
 Globalization is generally regarded as a broad definition of scholars as a multidimensional process that takes place simultaneously in economic, political, and environmental change, especially in the fields of media and communication technology. In other words, globalization is a flow that involves a dense network of interconnectedness, or everything around it. This connectivity is becoming increasingly important in our lives. This is much more developed than it was 20 years ago, and the level of global interdependence is unprecedented. To understand this connectivity, we have to look at it from a multi-dimensional perspective. And it is the economy that occupies the largest area. However, if we look at this connectivity only on the economic side, we will not be able to look at other areas or cultural areas. Because economics is an area that operates independently of cultural influences, and second, it distorts our understanding of culture. Because people thinks culture is influenced by the economy and we do not see interactions within the culture. To make this clear, we need to know more about cultural understanding and concepts. Culture is a socially shared meaning, derived from a person's life. Culture is contextual and suggests people's direction and motivation. One of the common assumptions about globalization is that the world will lead to a single global culture. In fact, in some respects, this is what it is now. But this does not mean that the world is being unified economically or politically. Globalization is not reaching every place and person in the world. Communication on globalization is largely determined by the economic powers, and African countries and other countries, called "Third Worlds," do not participate in this process. Therefore, we must say that the concept of globalization is an uneven process. Despite these efforts, however, it is said that among global critics, globalization is moving towards a 'global culture' that includes everything. The dominant global culture of the world is perceived as a kind of formal culture. But there are many criticisms about this view. Especially, confusion about cultural products and culture itself should be avoided. Consuming products from McDonald's, Coca-Cola, and multinational corporations does not make it a consumer culture.
Another concept of globalization is de-territorialization. This concept has quite radical theoretical implications for the traditional way of understanding culture. The intrinsic concept of culture is linked to the domain through specificity and presence. In this traditional position, culture seeks the goal of social integration and culture appears to exist in a limited space. But culture is no longer tied to the region. Rather, it was found that the diverse cultures of the region affected the culture of other regions. In the long term, many people think that the relationship between the territory and culture is weakening. But decontamination does not simply remove or change the local culture. The characteristics, differences and uniqueness of local culture do not disappear completely. Despite globalization, most of the regions have maintained cultural uniqueness. London, Madrid, Tokyo and New York have different feelings from their own culture. In other words, culture means that the culture of the area is not the most important factor. This de-territorialization can be found not far from us. We can feel deterritorialization by going to grocery stores in supermarkets or by visiting various countries through online culture. In other words, de-territorialization is already deeply in our world. One of the interesting interpretations of this globalization is that globalization is one of the most important factors in creating and destroying cultural identity. Globalization is also seen as a threat to cultural identity. In certain areas, identity is considered a structure, not a property. Changes in the new structure create a new identity. Therefore, we need a more flexible and progressive culture concept.

2.What was interesting point?
The content of this article was interesting. Especially, the contents about the de-territorialization were impressive. I originally thought that globalization was a process in which the culture of a great power penetrated into a single culture. Therefore, I think that economy is the most important and globalization progresses according to the logic of capital. In this article, however, we talked about the independence of culture and presented a new perspective on globalization. I do not feel much about it yet, but I think it was interesting enough.

3.Discussion point
In this article, culture and economy are seen as independent factors and they are divided into two. However, the power of the economy is stronger than it is thought, and the countries where the power of the existing culture was not strong changed the culture according to the power of the economy. So how does this globalization happen in places where the power of culture is strong, like Islamic countries? I would also like to discuss here whether the economy and culture are independent.

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Extra Posting 2 / Jae woong KIM

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